Improving University Promotional Material
Within the project, the following steps were performed to improve the promotional materials at the four Ukrainian universities:
1. Analysis of promotional materials (brochures, leaflets, stationery, videos, presentations, etc.) with a focus on their English versions was undertaken by an internal team of experts from each Ukrainian university as well as external evaluators (Tomas Bata University in Zlin, Czech Republic).
2. Recommendations for their improvement were provided (with the help of specialists focused on marketing and design).
3. Existing materials were improved. New ones were created and final versions were prepared (in printed or pdf form).
Examples in Practice
Taras Shevchenko National University of Kyiv, Ukraine
A series of leaflets were produced for each Faculty and Institute within the university.
Ivan Franko National University of Lviv, Ukraine
An International Students Leaflet and Guide were produced.