Improving University Websites and Social Media

Within the project, the following steps were taken to improve the websites and use of social media at each of the four Ukrainian universities:


1. The English sections of each universities’ websites and their use of social media were examined by an internal team of experts from each Ukrainian university and external evaluators from Tomas Bata University in Zlin, Czech Republic.


The main aim was to find out if they meet the basic requirements and fulfil the general guidance of a quality website (such as providing information that is meaningful, useful for the users of the site, organised well, and the information itself is accurate, complete and consistent). Moreover, the following should be considered when evaluating how good a website is: quality of content (including discovering distorted and biased content), language versions of the websites, social media utilisation, navigability and ease of use.


The evaluators (both internal and external) focused mainly on the following basic requirements:

  • Fully-functional language versions of the universities’ websites (while evaluating the websites, most universities had three language versions of their websites:Ukrainian, Russian and English; some other language versions occurred, too; however, most of these had some information missing compared to the Ukrainian/Russian versions and so could not be considered as fully functioning language versions)

  • Social media utilisation (analysis of which types of social medias were being used at the time of the evaluation; comparison with other European countries)

  • Determination of possibilities for the websites’ as well as social media improvement


2. The quality can be also validated by taking into account both the perspectives of the users and the importance of its informational content. In our Recruitment team and after evaluation of the state-of-the-art of websites and social media utilisation, we developed a questionnaire that was distributed to students at the four Ukrainian universities where they shared their ideas (i.e. provided feedback) about how they considered the website of their university at the moment and what could be improved. The results from the questionnaire survey and the data obtained were taken as a measure of quality.


3. The Recruitment teams at the Ukrainian universities analysed the results obtained from the questionnaire surveys and implemented improvements. 


4. All universities are aware of the fact that regular feedback (questionnaire surveys/individual meetings/qualitative interviews, etc.) from both students as well as the university shall help ensure the quality assurance and improve the performance of the websites and use of social media.


Examples in Practice
Tomas Bata University, Zlin, Czech Republic


Ivan Franko National University of Lviv, Ukraine

An International Office website was successfully launched. The mission of the website is mainly connected with advising and supporting international students and promoting the University overseas.

An International Office Facebook group was craeted. The latest updates and information from the International Office are posted on this page.


Taras Shevchenko National University of Kyiv, Ukraine

A website was created and launched for the buddy system in Kyiv


Donetsk National University, Ukraine

The University website was improved for international students with English, Russian, Ukrainian and Chinese versions.


V. N. Karazin Kharkiv National University, Ukraine

Improvement to the CIC (Centre of International Cooperation) website as the main university department dealing with foreign students

Cofunded by the

Tempus Programme of the European Union